With The Victory Group, I worked on the digital campaign for the iPic Delray effort for the approval of a new theater and shopping district in Delray Beach. This included the development of an appealing and mobile-responsive website that was both on-brand for iPic Theaters and appealing to the specific community in Delray Beach. We worked with the local advocates for the theater development to ensure the site accurately represented the campaign, and ran ads on Facebook and Twitter to drive active citizens of Delray Beach to the website and encourage them to participate in local zoning discussions that impacted the theater.
Author: Theresa Woods
Theresa Woods, M.A., is the CEO of Ampersand Digital, Inc. She has been working in digital communications for seven years and has worked with small- and medium-sized businesses, major political campaigns, educational institutions, and nonprofits to cultivate web presences. She also teaches public relations and advertising at the University of Tampa, and previously taught at the University of South Florida where she earned both her bachelor’s degree in English literature and her master’s in mass communications.
Theresa lives in Tampa with her dog, Peyton.