From 2014-2016 I worked with The Victory Group — a political strategy agency in Tampa, FL. In addition to working with a number of clients, I rebuilt and rebranded The Victory Group’s website.
- Website 1: An initial reformat of The Victory Group’s website to showcase clients and video examples
- Website 2: A revised website to showcase The Victory Group’s key strategist’s appearances on numerous news outlets including MSNBC, CNN, and Fox News.
- Writing: Posted blogs for each news appearance and
- Social media & Advertising: Built The Victory Group’s social media following on Twitter and Facebook. Expanded this following and the CEO’s following from a few hundred to over 20,000 and increased engagement.
The website has since been reformatted and simplified to suit the agency’s current needs.
Author: Theresa Woods
Theresa Woods, M.A., is the CEO of Ampersand Digital, Inc. She has been working in digital communications for seven years and has worked with small- and medium-sized businesses, major political campaigns, educational institutions, and nonprofits to cultivate web presences. She also teaches public relations and advertising at the University of Tampa, and previously taught at the University of South Florida where she earned both her bachelor’s degree in English literature and her master’s in mass communications.
Theresa lives in Tampa with her dog, Peyton.